Meet Lupita, Founder of My Life As Lupita Navarrete

Meet Lupita, Founder of My Life As Lupita Navarrete

Meet Lupita Navarrete

Navarrete is a 24 year old, wife and mother that built a brand around her key piece, The Virgencita Jacket. With a following of 11,000 Instagram followers, her jackets are becoming popular with instagram influencers and the Latinx community.

Lupita, tell us about your background.

I am a 24 year old Latina born and raised in Orange County, California with a huge passion for everything that glitters.  I am also a wife, a mother and a entrepreneur of my own clothing line.  

How did you get the idea for your clothing brand?

I have thankfully always been a really creative and ambitious person and I feel that’s where all this began. I’ve always been drawn to fashion, media and working with my hands.

I feel like I’ve always had very keen sense of style and what looks good and works well together and I wanted to create something that you could easily either dress up or down with, and nothings as versatile as a classic jean jacket. 

I initially didn’t set out to be a fashion designer, I didn’t feel that was a dream I’d ever accomplish or be within the realm of possibility but this idea came to me that I couldn't shake off, so I put my knowledge and skill set to work for me.

I took my favorite jean jacket and just started stitching at home. I took the image of the Virgencita de Guadalupe and ran with it, it’s what I wanted to pay homage to in the most Lupita way ever. I wanted to create something representative of our culture and make it in a way that was beautiful and respectful.

The designs I make are great statement pieces full of life and appreciation.  And I do this with all of my works of art, whether its designs for my jean jackets, t-shirts or pins, I put the same amount of love and dedication into all of my products from the smallest piece to the biggest one. 

How do you juggle being a mom and an entrepreneur?

I honestly have such a great team! My husband and parents provide so much help and support with my little girl. It truly does take a village and I’m always grateful for the support they provide. I feel like it’s all a matter of finding a balance for it all , and she’s truly an amazing little person. She’s still so young that that she finds what I do fascinating so she’s entertained when I’m working. Its really a beautiful thing for me to have her to see me thrive and work hard because she learns from it. 

What were some struggles you faced along the way?

I truly had no idea where to begin. I didn’t know where to begin my search for suppliers and wholesale materials. I didn’t know a single thing about owning or managing a business, its all been a huge learning experience from day one, there’s so much that goes into creating a business from permits to websites to logos. I’ve honestly had Google running in the background for all my little questions. But it has all been an incredibly rewarding experience that I’m still constantly learning from more and more every single day.

“I don’t give up easily, especially on projects I hold close and dear.”
— Lupita Navarrete

What is your greatest strength that you have applied in business?

I’m a huge perfectionist and an even bigger dreamer if anything. I learn a lot from trial and error and I try to use that to limit the space for mistakes as much as I possibly can. I don’t give up easily, especially on projects that I hold close and dear.  I’m always constantly working on new and different projects and ideas all the time, whether it’s writing stories or creating new designs for my clothing line. Im definitely a very ambitious person as well and I feel thats also played a major role in my work because I don’t stop till I get things done right my way. 

Where do you see your business in 1 year?

Hopefully bigger and better. I believe theres always space for growth and improvement in order to progress and continue growing. I truly believe in my dream and I pray that my business continues to grow and succeed so that I can continue to have a space to share my designs. 

If you could offer one piece of advice to a Latina looking to start a business, what would it be?

Literally Just go for it and believe in yourself. I know I was so afraid to try because I was afraid of failing and it all changed when I decided to believe in myself for once, and its been one of the best decisions I’ve ever made. You never know unless you try, and have so much to gain from the journey that is really rather remarkable. Don't let anything stop you from making your dreams come true.

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