21 year old and founder of The Social Chica, Brianna Gonzales, talks with Atypical-Latina
Brianna, can we start by having you dive in and telling us a little bit about your story and background.
I’m a 21-year old Dallas native, born and raised. I’m currently in my final year as an undergrad at Texas Tech University studying Advertising & Public Relations.
How did you get the idea or concept for your business? What services do you offer?
I really wanted to get an internship in my college town before I graduated and had been turned away from every agency I applied for so I figured why not do what I want on my own and create my own opportunities out of it. The market for Latina owned media/branding services are very low so I wanted to create something that could help grow that market as well as inspire others to do the same. I offer social media management & branding services. So basically everything from logo & web design, content creation to marketing strategy for social media.
How do juggle going to school while managing your business?
To this day I honestly still don’t even know! I try my best to balance my personal life with school and work so that I’m still making time for myself and not completely overwhelmed too much. I think it’s super important to remain focused and confident even on hard days. The struggle may be real but it always makes me feel better knowing that all my hard work will pay off in the end.
What is unique about your business?
As I mentioned before, I think my business is unique because I not only want to start a business centered around social media, but I also want to empower other women and Latinas to do the same. I try to say this without sounding too biased, I’m not only focused on women or Latinas strictly I want to empower and inspire all genders and races to do the same. I just felt there was a market missing for minorities and I really wanted to start something that could show other inspiring entrepreneurs that it is possible to create or expand a market.
What were some struggles you faced along the way?
I definitely struggled with my confidence. I didn’t think I would be taken seriously given I’m only 21 and still in college. I also struggled with not knowing if people would like my work or what I have to offer. I used to be a huge worrier and I was always scared of what people would think or say but I quickly realized that if I’m happy with my work and confident in what I do then it’ll show and in the end there’s no one and nothing to be afraid of as long as you’re passionate about what you’re doing.
What is your greatest strength?
I like to say my greatest strength is also my greatest weakness because I’m a huge thinker so I always have ideas running through my head. I’ve had more ideas fall through than ideas that have actually worked so I think being able to keep going and brainstorming more ideas and goals is a strength because a lot of the time people will just give up after one try. I’m definitely very persistent which can kind of be annoying because I won’t stop until I get what I want or how I want it.
Where do you see “The Social Chica” in 1 year?
I plan to hopefully expand in the near future so if all goes well & as planned I’ll have a team within the next year!
If you could give one piece of advice to a Latina entrepreneur looking to get started, what advice would offer?
As cliche as this sounds, I would say to not be afraid. For every person who says you can’t do it or puts you down about your dream or idea there are 10 more people out there waiting for you to inspire them and give them that push they need. I’ve always wanted to have my own business because I love the idea of being my own boss and I knew for a while that I wanted to start something big but was too scared to really do anything so once I came across the idea of The Social Chica I immediately jumped right into it. Never let age or lack of experience determine whether or not you’ll make a change with your business idea because most of the time you will!
If you would like to contact The Social Chica: